Privacy Policy
Last updated: January 15, 2025
Effective Date: January 15, 2025
Introduction
Welcome to AhendiFe - Thai Mobile Game Development Studio. We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our gaming services, website, and mobile applications.
By using our services, you acknowledge that you have read, understood, and agree to be bound by the terms outlined in this Privacy Policy. We reserve the right to update this policy periodically to reflect changes in our practices or applicable laws.
Information We Collect
Personal Information
When you create an account, make purchases, or engage with our games, we may collect the following personal information:
- Account Information: Username, email address, password, profile picture, and gaming preferences
- Contact Information: Email address, phone number (when provided), and communication preferences
- Payment Information: Billing address, payment method details, and transaction history (processed securely through third-party payment processors)
- Profile Data: Game progress, achievements, in-game purchases, and social interactions
Technical Information
We automatically collect certain technical information to ensure optimal gaming performance and security:
- Device Information: Device type, operating system, unique device identifiers, and hardware specifications
- Game Performance Data: Crash reports, error logs, frame rates, loading times, and gameplay analytics
- Usage Analytics: Session duration, feature usage, user interface interactions, and gameplay patterns
- Network Information: IP address, internet service provider, and network connectivity status
Location Information
With your consent, we may collect location information to enhance your gaming experience:
- Precise Location: GPS coordinates for location-based features and events (with explicit user consent)
- General Location: Approximate location based on IP address for server optimization and regional content delivery
How We Use Your Information
We use the collected information for the following purposes:
Service Provision
- • Account creation and management
- • Game functionality and features
- • In-game purchases and transactions
- • Customer support and communication
Service Improvement
- • Game performance optimization
- • Bug detection and resolution
- • User experience enhancement
- • Feature development and testing
Communication
- • Service updates and announcements
- • Security alerts and notifications
- • Marketing communications (with consent)
- • Community events and tournaments
Legal Compliance
- • Lawful requirements and regulations
- • Fraud prevention and security
- • Dispute resolution
- • Audit and compliance reporting
Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Specific retention periods include:
- Account Data: Retained while your account is active and for 3 years after account deletion
- Payment Information: Retained for 7 years for financial record-keeping purposes
- Game Analytics: Anonymized data may be retained indefinitely for research and development
- Support Communications: Retained for 2 years after resolution for quality assurance
Information Sharing and Disclosure
We do not sell, trade, or otherwise transfer your personal information to third parties without your explicit consent, except as outlined below:
Service Providers
We may share your information with trusted third-party service providers who assist us in operating our games and services:
- Payment Processors: Secure handling of payment transactions (Stripe, PayPal, etc.)
- Cloud Services: Data hosting and storage (AWS, Google Cloud, Microsoft Azure)
- Analytics Providers: Game performance and user behavior analysis (Google Analytics, Firebase)
- Communication Services: Email delivery and push notifications (SendGrid, Firebase Cloud Messaging)
- Advertising Partners: Personalized content and advertising (with your consent)
Legal Requirements
We may disclose your information when required by law or in good faith belief that such action is necessary to:
- Comply with legal obligations, court orders, or government requests
- Protect and defend our rights, property, or safety
- Prevent fraud, security breaches, or illegal activities
- Protect the rights and safety of our users and the public
Business Transfers
In the event of a merger, acquisition, or sale of assets, your personal information may be transferred to the acquiring entity, subject to the same privacy protections outlined in this policy.
Data Security
We implement comprehensive security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction:
Technical Safeguards
- • End-to-end encryption for sensitive data
- • Secure socket layer (SSL) technology
- • Regular security audits and penetration testing
- • Multi-factor authentication systems
- • Automated threat detection and response
Operational Safeguards
- • Employee training on data protection
- • Access controls and privilege management
- • Regular data backup and recovery procedures
- • Incident response and breach notification
- • Third-party vendor security assessments
Security Incident Notification
In the unlikely event of a security breach affecting your personal information, we will notify you within 72 hours of discovery, as required by applicable data protection laws. We will provide details about the incident and steps taken to address it.
Your Privacy Rights
Depending on your location, you may have certain rights regarding your personal information. We are committed to helping you exercise these rights:
Right to Access
You have the right to request access to the personal information we hold about you, including details about how we use and share it.
Request AccessRight to Rectification
You can request correction of any inaccurate or incomplete personal information in your account.
Request CorrectionRight to Erasure
You may request deletion of your personal information, subject to certain legal exceptions and ongoing obligations.
Request DeletionRight to Data Portability
You can request a copy of your personal information in a structured, commonly used format for transfer to another service.
Request Data ExportRight to Object
You may object to processing of your personal information for certain purposes, including direct marketing.
Opt OutRight to Restrict Processing
You can request that we limit how we process your personal information in certain circumstances.
Request RestrictionCookies and Tracking Technologies
We use cookies and similar tracking technologies to enhance your gaming experience and analyze usage patterns:
Types of Cookies We Use
| Type | Purpose | Duration |
|---|---|---|
| Essential Cookies | Account login, game session management | Session/30 days |
| Performance Cookies | Game optimization, error tracking | 1 year |
| Analytics Cookies | Usage statistics and user behavior analysis | 2 years |
| Marketing Cookies | Personalized ads and promotional content | 1 year |
Managing Cookies
You can control and manage cookies through various methods:
- Browser Settings: Most browsers allow you to control cookies through their settings preferences
- Device Settings: You can disable advertising ID tracking on your mobile device
- Cookie Preferences: Manage your cookie preferences through our Cookie Policy page
- Opt-Out Tools: Use industry opt-out tools like Digital Advertising Alliance or Network Advertising Initiative
Cookie Consent
When you first visit our services, we will request your consent for non-essential cookies. You can change your cookie preferences at any time through our cookie management tool or browser settings.
International Data Transfers
AhendiFe operates globally, and we may transfer your personal information to countries other than your country of residence. When we transfer data internationally, we ensure adequate protection through:
- Adequacy Decisions: Transfers to countries with adequate data protection laws
- Standard Contractual Clauses: EU-approved contractual protections for data transfers
- Binding Corporate Rules: Internal privacy policies approved by supervisory authorities
- Certification Programs: Participation in recognized international privacy certification schemes
Cross-Border Security
All international data transfers are subject to the same security standards and privacy protections outlined in this policy, regardless of the destination country.
Children's Privacy
Our games and services are not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will take immediate steps to delete such information.
Age Verification
For users between 13-18 years of age, we require parental consent for certain activities and data collection:
- Collection of precise location information
- Participation in social gaming features
- Marketing communications and promotional offers
- In-app purchases above certain thresholds
Parental Rights
Parents and guardians can contact us to review, modify, or delete their child's personal information, or to opt-out of further data collection. Please use our contact information below to make such requests.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will:
- Update the "Last updated" date at the top of this policy
- Notify you via email if the changes are material
- Display a prominent notice on our services
- Provide a summary of key changes when appropriate
Your Continued Use
Your continued use of our services after any modifications to this Privacy Policy constitutes your acceptance of the updated policy. We encourage you to review this policy periodically to stay informed about how we protect your information.
Contact Information
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
AhendiFe - Thai Mobile Game Development Studio
Business Hours
Data Protection Officer
For privacy-related inquiries and data protection concerns, you can also reach our Data Protection Officer directly:
privacy@ahendife.comRelated Policies
This Privacy Policy works in conjunction with our other policies and terms. We encourage you to review these related documents: